Challenges in Innovative Rural Retail Marketing

Retail transformation in Rural.

Rural retail marketing is a unique environment. It consists of a variety of people at different levels to serve the end users. They are workers both experienced and inexperienced, employees in the stores who convert the walk-ins into the customers, the salespeople who influence the end users in different ways and different other people who work in making and reaching the product to the end customers. The attitude, behaviour and knowledge about the products of consumers play a special role in deciding the longevity of the relationship with those people.

A silent revolution is sweeping the Rural Indian aspect. It is compelled promoting whizz youngsters to travel rurally. The promoting battlefield has shifted from the cities to the villages. Rural markets became the most street with potential for consumption of form of product and services. Among the varied factors that have created rural markets engaging area unit massive population, rising prosperity, growth in consumption, life vogue changes, product lifecycle advantage, comparatively high market growth rates, price effectiveness of rural promoting and convenience in reaching rural areas.

Multiple Challenges For Rural Retailers

High Inventory Risk
High Inventory Risk
Low Margin
Low Margin
Block Working Capital
Block Working Capital
Prolonged Replenishment Cycles
Prolonged Replenishment Cycles
High Logistics Costs
High Logistics Costs
Limited Assortment Availability
Limited Assortment Availability

What we offer

Mitrakart helps the retailers by directly connecting with all the brands and delivering large category of products at their doorsteps. Mitrakart provides one stop shopping solution for all the retailers need at their fingertips which reduces the transport cost, more stock replenishment and no blocked working capital. Mitrakart promises a good margins and wide range of products and services for all the retailers by reducing the dependency on the wholesalers. Mitrakart links the brands with retailers. Mitrakart provides a complete organized order and delivery system process at their fingertips.

No Inventory Risk

Low Inventory Holding

Mitrakart supplies based on the orders received which ensures that no inventory dumped, no investment gets blocked as well as product quality is well maintained at all levels.

High Margin

High Margin

Mitrakart aggregate model provides an end-to-end plug n play rural supply chain stack solution which reduces the cost and expenses which provides a higher margins.

Business Growth

Business Growth

Mitrakart aggressive distribution and supply chain model supports in stock rotation and replenishments which helps the rural retailers double the business growth and make more profits.

New Retailers

Quality of products

Mitrakart gets the brands and retailers closer and make sure the brands reach every nook and corner at their door steps of retailers. Now, the retailers can sell the high quality branded products as per their customers preferences.

Doorstep Delivery

Doorstep Delivery

Mitrakart delivers through the tech enabled platform to the retailers doorstep. Retailers need not step out of their outlets to order the products. They can view the order movements and delivery time at their fingertips.

Technology at fingertips

Technology at fingertips

We provide aggregate products which they can view and order through their mobile screen it's all at their fingertips they can order whatever products they require as well as pay through multiple online payment gateways.

Wider Assortment

Wider Assortment

Mitrakart offers a wide range of product categories such as branded FMCG, mobile phones & accessories and home appliances.

Digital Service

Digital Service

Mitrakart offers digital services including Mobile & DTH Recharge, Bus/Flight booking as well as utility bill payments.

Retailer Service Helpline

Retailer Service Helpline

With Toll Free number to address Mitrakart Retailer concerns.