Rural Micro Entrepreneurship is defined in broader sense "as the enthusiastic willingness of a villager to organize his or her economics activity". Taking into account the fact that nearly 70 percent of the Indian population calls rural India it’s home, adequate funding and support can provide a thriving entrepreneur atmosphere in these communities . So far as it is known that rural India as compared to the mainstream population is economically poor, younger, more isolated geographically, isolated from the main markets, culturally imbedded in tradition, less dynamic economically and experiencing depopulation.
"Youths in the rural areas have little options", this is what they are given to believe. This is the reason that many of them either work at farm or migrate to urban land. The need is to plant other option in the minds of rural youth. Micro Entrepreneurship could be the best option. If planted and nurtured in the minds of rural women and youth, It could result is revolutionizing the Indian economy.
Micro-entrepreneurship can be developed as one of the significant ways of strengthening a developing economy, which promises to generate income and employment and alleviates the burden on the government. Micro-entrepreneurship is being increasingly recognized as one of the prominent ways of poverty alleviation and income generation in developing countries. It reduces the burden on job creation and encourages self-sufficiency with the use of minimal resources. A typical marketplace in a developing country comprises majorly of microentrepreneurs from fields ranging in agriculture to manufacturing and the service sector. Recognizing the contribution of micro-entrepreneurs towards creating a robust economy.
Mitrakart provides local job opportunities for RME's across all the taluks and villages at their own places. Train them develop them as a Micro Entrepreneurs and offer them an opportunity to grow.
Mitrakart trains all the RME, improves their interpersonal and selling skills, develop them as a Professional Micro Entrepreneurs and offer them an opportunity to grow in their career.
Establish RME’s as a channel, enabling livelihood generation in hinterlands and make every rural households self sustainable.
Mitrakart Micro Entrepreneurs gets into business directly with Zero investment. No initial inventory, Warehousing or retail space.