Challanges faced by Rural Consumers

Rural consumers spend on products and services based on their needs, desires and aspirations.

The rural consumers faces a number of problems which have also hampered a change in their consumption pattern.

Rural consumption expenditure accounts for around 60 percent of the country's total consumption expenditure. A majority of rural consumers shop from their neighbourhood kirana store. However, they are not able to consume urban brands and services due to constraints in the current market. Rural consumers are particularly aspiring, striving to purchase branded, high quality products. Consequently, businesses in India are optimistic about growth of the country's rural consumer markets, which is expected to be faster than urban consumer markets.

Multiple Challenges For Rural Consumers

Lack of Tech Adoption
Lack of Tech Adoption
Lack of Transport
Lack of Transport
Lack of Quality Products
Lack of Quality Products
Limited Brands
Limited Brands
Language Barriers
Language Barriers

What we offer

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Tech Training

Mitrakart helps and train customers in person to order through app at their door steps. Browsing in local language helps rural consumers adopt e-commerce through a trusted channel.

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Doorstep Delivery

Mitrakart ME’s delivers the orders at the customer door steps. Enjoy the convenience of not having to travel far for purchases.

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Diverse Product Portfolio

Choose from large category of products and services from Mitrakart App.

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Multiple Payment Options

Pay using multiple payment options including cash